Strategic Planning Projects
Find the Most Profitable Path from Prospect to Customer
There are nine strategy projects that lay the foundation for campaigns that attract and engage your target buyers.
Review Competitors
Identify competitor strengths and weaknesses to reveal opportunities
to gain market share.
List Target Keywords
Create a list of top keywords and phrases most relevant to your business and buyers.
Organize Contacts and Data
Evaluate and prep current contacts, companies, and deals for sales and marketing initiatives.
Establish Goals
Outline the ideal process for consistently reporting key performance metrics and ROI.
Solidify Core Messaging
Solidify value propositions, unique selling propositions, and positioning statements.
Define Sales Approach
Establish aligned processes between sales and marketing for lead follow-up and conversion.
Create Buyer Personas
Determine your target audience psycho- and demographics and outline the buyers' journey.
Prioritize Marketing Campaigns
Prioritize content, promotion and lead generation activities, (i.e., blogs, social, etc.).
Outline Website Plan
Complete a website evaluation and develop a plan to increase conversions and engagement.
The Outcomes
Maximize Sales and Marketing ROI & Results
A well-developed and thoughtful sales and marketing plan are foundational for scaling up and driving business growth. Working with an experienced business growth company and project managers will help you quickly design a high-functioning sales and marketing system.
After the planning projects are completed, you’ll be able to:
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Align teams for improved productivity and efficiency
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Make informed, data-driven decisions
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Pinpoint quick wins and other opportunities for growth
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Uncover issues that could be holding you back
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Invest your sales and marketing budget wisely
