Convert Engaged Prospects into Sales Meetings
Here's how we do it.
Define Sales Process
Set the rules for the game.
Establish aligned processes between sales and marketing for lead follow up and conversion, and define and document CRM policies and standards.
Develop KPI Reports
Track progress and results.
Outline the ideal process for consistently reporting key performance metrics and ROI. Configure the CRM and dashboards to show key insights for data-driven decision making.
Create Sales Content
Solidify the core messaging and cadence.
Solidify value propositions, unique selling propositions, positioning statements, objection handling, scripts, and templates sellers can
use to communicate with prospects.
CRM Setup
Get the database ready for action.
Resolve any database issues such as missing or wrong data, and configure fields and record screens as required. Set up contact health analysis dashboards for ongoing monitoring.
Define the Target Buyer
Know your ideal profitable customer.
Determine your target audience psycho- and demographics and outline the buyers' journey. Identify the lead qualification criteria, set up a lead scoring process, and configure the CRM and reports as required.
Training & Coaching
Ensure seller's success.
Create sales training videos and guides for how to use the sales playbook and get the most out of
the CRM, plus ongoing consulting, coaching, and support.
Establish Goals
Know the mission.
Outline priority goals and objectives for driving organizational growth. Make them SMART! Specific, Measurable, Actionable, Realistic,
and Time-based.
Build the List
Find your top target accounts.
Find the companies and appropriate contacts that meet your ideal profitable customer criteria. Create a list and input as much information about them as possible in the CRM.
Follow Up With Leads and Start a Conversation
Sellers need interesting content and messaging to pique their prospects’ interest and keep them engaged throughout the sales cycle, along with a way to track response and conversion rates. Fill out the form to learn more about creating a systematized sales process that:
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Improves sales productivity
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Standardize best practices
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Reduce ramp-up time
