Ways to Attract New Prospects
Your lead generation plan will include a mix of strategies ideally suited to your buyer personas, industry, resources, and budget.
Inbound Marketing
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Blogging
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Landing Pages
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Pillar Pages
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Email Marketing
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Social Media
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Paid advertising
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Webinars
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SEO/Local SEO
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Backlinking
Outbound Marketing
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Radio
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TV
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Magazines
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Billboards
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Newspaper
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PR
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Direct Mail
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Telemarketing
Relationship Marketing
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Co-Marketing: Partner with companies that share your audience but aren’t direct competitors.
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Account-based marketing: Create a target list of companies you want to do business with, find buyer contact information, connect on social media, and enroll in a very targeted intro campaign with emails, social engagement, and calls.
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Inside Sales: Use prospect intelligence, lead nurturing, and inside sales efforts to build relationships with prospects engaging with your company online.
Get More Leads!
Prospects have questions and they search online for answers. We’ll review your lead generation plan and provide objective analysis, data, reports, insights, and recommendations to help you:
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Create a value-add content strategy that directly aligns with what buyers want to know during the sales cycle.
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Update or repurpose your existing content to create quick wins and increase ROI of the assets you already created.
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Find new ways to use content and business relationships to get in front of new potential customers.
